Format shift and expansion: video-first to photo-first
Period — Jun: 2026-06-01 to 2026-06-30 (30d) / Jul: 2026-07-01 to 2026-07-31 (31d) Generated 2026-08-01 · Source 2026-06-01_2026-06-30.md, 2026-07-01_2026-07-31.md
The month in one line
Views +60% · Revenue +172%
July reversed June's contraction. Post count, views and revenue all jumped as the format shifted from video-first (34/38 in June) to photo-first (32 photos of 55). Overall ER fell 4.06%→3.00%, but that is a composition effect from more low-ER photos — video-only Content ER actually rose (3.48%→3.87%). Follows come from video, revenue from photos: a two-layer structure.
Head-to-head KPIs
Nearly every scale metric expanded; ER fell purely on mix shift
Jun Total views
455,145
30d · 15,172/day
Jul Total views
728,238
31d · 23,491/day · ▲ +60%
Jun Revenue
$21.48
RPM $0.047/1k
Jul Revenue
$58.53
RPM $0.0804/1k · ▲ +172%
Jun Engagement rate
4.06%
Page CSV
Jul Engagement rate
3.00%
Page CSV · mix shift · ▼ -1.06pt
Jun Posts
38
video-first 34/38
Jul Posts
55
photo 32 · video 20 · ▲ +45%
Daily views: June vs July
July shows higher, more frequent peaks (M7.1 quake day hit 86k); June was flatter
What drove the July surge
More posts (38→55, +45%) and faster cadence (1.27→1.77/day), plus a photo-based rapid-news workflow around yen swings and disaster alerts. The single tallest day is the M7.1 earthquake reel.
Post-format shift (the July story)
Follows come from video, revenue from photos
June was essentially all video. July split into photos and videos, and the two formats play clearly different roles:
Format
Posts
Avg views
ER
Net follows
Conv.
Revenue
RPV/1k
Photo
32
10,683
1.21%
+77
0.023%
$36.43
$0.1066
Reel video
20
15,368
3.87%
+403
0.131%
$16.30
$0.0530
Follows come from video, revenue from photos
Video wins engagement and follows (ER 3.2×, conversion ~6×); photo wins revenue efficiency (RPV ~2×) and total revenue. Note: Content CSV's interaction column differs from reactions+shares+comments (Meta column definition); read ER as a between-format comparison, not an absolute vs the Page-CSV overall 3.00%.
Full quantitative map
Scale up across the board; ER down on composition, not quality decline
Metric
Jun
Jul
Change
Total views
455,145
728,238
▲ +60%
Daily avg views
15,172
23,491
▲ +55%
Posts
38
55
▲ +45%
Post cadence
1.27/day
1.77/day
▲ +39%
Impressions
356,215
523,193
▲ +47%
Reactions (Page)
16,816
19,132
▲ +14%
Shares (Page)
1,302
2,004
▲ +54%
Comments (Page)
371
716
▲ +93%
Net follows
+535
+558
▲ +4%
Engagement rate (Page)
4.06%
3.00%
▼ -1.06pt
Comment rate (Page)
0.082%
0.0983%
▲ +20%
Daily avg revenue
$0.72
$1.89
▲ +164%
RPM ($/1k views)
$0.047
$0.0804
▲ +71%
Duration mix (video only)
June had 38 videos; July only 20. Small samples — read as tendency.
Japan rose 17.0% (May) → 18.5% (Jun) → 21.0% (Jul), accelerating. Yokohama and Osaka now appear among top cities. July's top themes (yen rate, permanent-residency visa fee ×20, consumption-tax cut) speak directly to Cambodians living in Japan. Higher-CPM Japan traffic is a plausible driver of the RPM lift — a correlation, not a proven cause.