Posting format flipped from almost all-video to photo-led (32 photos vs 20 Reels). Views and revenue jumped, but a two-layer structure emerged: video drives follows, photos drive revenue. Total followers reached 11,080; Japan-resident share broke past 21%.
Total Views
728,238
daily 23,491 · 31d
Net Follows
+558
total 11,080
Engagement Rate
3.00%
prev 4.06% ▼ -1.06pt
Est. Revenue
$58.53
31d full · RPM $0.0804
Daily Views Trend
Performance by Post Type
The month's focus. A clear split emerged: video wins follows, photos win revenue efficiency
Type
Posts
Avg Views
ER
Net Follows
RPV
Reels
20
15,368
3.87%
+403
$0.0530
Photo
32
10,683
1.21%
+77
$0.1066
Text
2
6,958
1.23%
+3
$0.0546
Two-layer split
Video wins follows (0.131% conversion, ≈6× photos); photos win revenue efficiency (RPV $0.107, ≈2× video). The overall ER drop is a composition effect from low-ER photos being 58% of posts; video-only ER improved 3.48%→3.87% vs prior month.
Top Posts (Top 5 by views)
Peak was the 🚨M7.1 earthquake alert (123s video). Yen moves and disaster alerts dominate
1
🚨M7.1 quake hits southern Japan
07/28/2026 · 123s · Reels
Views
50,621
Reactions
2,732
Net Follows
+73
Share of Views
7.6%
2
Yen rebounds to 157/USD
07/30/2026 · 0s · Photo
Views
44,785
Reactions
694
Net Follows
+25
Share of Views
6.7%
3
Party-leader debate on inflation
07/16/2026 · 31s · Reels
Views
41,987
Reactions
1,107
Net Follows
+79
Share of Views
6.3%
4
PR visa fee to rise 20×
07/03/2026 · 73s · Reels
Views
30,720
Reactions
1,226
Net Follows
+33
Share of Views
4.6%
5
🚨Typhoon 9 slams Okinawa/Sakishima
07/10/2026 · 0s · Photo
Views
30,453
Reactions
457
Net Follows
+13
Share of Views
4.6%
Avg Views by Video Length (Reels only, n=20)
>120s band is highest but only 2 quake-alert samples. 61–120s is the video majority (11)
≤15s
no posts
−
16–30s
4
12,987
31–60s
3
15,848
61–120s
11
12,903
>120s
2
32,971
Audience Profile (lifetime snapshot, as of end-July; transcribed by sight — verify independently)
By Country ▲ Japan +2.5pt
Cambodia
73.2%
Japan
21.0%
Korea
2.0%
USA
1.4%
Thailand
0.9%
Australia
0.4%
By Age
25–34
43.6%
35–44
32.0%
45–54
10.3%
18–24
8.7%
55–64
3.9%
65+
1.5%
Cambodia — By City
Phnom Penh
85.1%
Siem Reap
4.6%
Yokohama
2.1%
Sihanoukville
1.6%
Battambang
1.6%
Osaka
1.5%
Key Observations
Format shift (video → photo-led) shaped the whole picture
From an almost all-video prior month to a mix including 32 photos. This single change explains most of the shifts: more views, more revenue, lower ER, more Feed traffic. Whether this is a deliberate strategy or a natural result of July's news climate (yen swings, disasters favoring fast photo alerts) is unclear for now.
A two-layer structure: video = follows, photos = revenue
Video posts convert at 0.131% (≈6× photos) with ER 3.87%, carrying engagement and follower growth; photos yield RPV $0.107 (≈2× video), carrying revenue. Useful to allocate by goal, but if photos crowd out video, follower growth may slow.
Japan-resident share past 21% could shift the revenue strategy
Japan-resident share rose 17.0% (May) → 18.5% (Jun) → 21.0% (Jul), accelerating. Yokohama and Osaka appeared among top cities. This higher-CPM segment may be one factor behind RPM improvement ($0.047→$0.0804) — correlation, not asserted causation. Yen, residency, and consumption-tax topics drove acquisition.
Outsized reach of disaster alerts 🚨
The M7.1 quake (50,621 views, +73 follows) and Typhoon 9 (30,453 views) show disaster alerts pull views and follows fast. But they depend on events and cannot be a steady revenue source. When feasible, using video format captures follow conversion too.